Of course. There are no proprietary secrets here. With the help of analytical software and good old fashion key word and market research we employ the very best and most current SEO techniques.
Both. For smaller less resourced demanding projects, we adjust our rates either by monthly subscription fees for work such as social media content, monthly blog output, etc. As for bigger projects that require ongoing management, we use a more long term model through retainer.
We are a jack of all trades, but with a high level of mastery as well. Our team do have their wheelhouses, but we assign our project resource based on the category of subject matter expertise of that is required.